- Launch now - Build something people want - Do things that don't scale - Find the 90 / 10 solution - Find 10-100 customers who love your product - All startups are badly broken at some point - Write code - talk to users - "It’s not your money" - Growth is the result of a great product not the precursor - Don’t scale your team/product until you have built something people want - Valuation is not equal to success or even probability of success - Avoid long negotiated deals with big customers if you can - Avoid big company corporate development queries - they will only waste time - Avoid conferences unless they are the best way to get customers - Pre-product market fit - do things that don’t scale: remain small/nimble - Startups can only solve one problem well at any given time - Founder relationships matter more than you think - Sometimes you need to fire your customers (they might be killing you) - Ignore your competitors, you will more likely die of suicide than murder - Most companies don't die because they run out of money - Be nice! Or at least don’t be a jerk - Get sleep and exercise - take care of yourself