- Metrics - North Star - LTV - PMF - Retention - Tactics - Conversion rate optimization - Map user journeys - Auth - Onboarding - Self-Host - SaaS - Measure conversion in each step of the journey - Make improvement hypothesis - Test hypothesis - Channels - SEO - Sales - Prospecting - Customer X has problem Y (target the ones that feel the pain the most and that are willing to buy quick) - Who are the customers (companies) and which person should I talk to (KDM) - Tools: [Apollo](https://www.apollo.io/) and LinkedIn Sales Navigator - Outreach - Inbound (make them come to you) - Forums - Content: - Outbound (go to them) - Email - Clear value proposition - CTA: Schedule a meeting - Qualification (first meeting) - Do they have the problem we're trying to solve - Do they have the budget - Do they have the decision making power - Demo (follow up meeting) - Make it personalized by clearly showing how the specific customer can solve their specific problem with the product - Pricing - Close - Tools: [Standard Contracts](https://commonpaper.com/standards/) - Implementation