**1. What do people ask you for help with?** What do people routinely come to you for and how can you share that knowledge out in the world? **2. Tactic that helps you** Think about something you do that other people wonder how you do. Write about it and share your methodology. **3. Unique observation** What is something you believe about your industry that others do not? What is something you are constantly thinking about that others aren't? Share it and see if you can find others that agree with you. **4. Testimonial stories** Share a story about how you tend to work with companies. Do it in a way that doesn't share the company name but lets the reader know that if they were looking for something similar, you could help. Make sure you aren’t too sales-y but more value-add. **5. Share a list** Break something down in your industry into the 3 or 5 things that your Ideal customer profile would care about. Help them and provide the content in an easy-to-digest way. **6. Provide analysis on an industry-related topic** Is there something in your industry that everyone seems to be talking about? See if you can break it down in your terms so that it might help other people. Keeping people informed is a great way to create an engaged audience.